EDITOR's NOTE: Too funny...some marketing hack with great love put this together I guess. I'd say of the 3, the Harley wedding cake topper might have had a shot. Uur VP of Marketing, Deepak Advani, often reminds us that people do tattoo the Harley brand logo on their bodies. I'd just love to see the marketing plans and target markets for the other two. Everlast Cologne should be in Big Lots or CVS pharmacy by now for 1.99. --K
When Brand Extensions Go Bad:
"Cologne made by Everlast? Something smells funny to us.
Marketers are forever trying to trick out old brands with new extensions. A few work, but most--like the late, unlamented Hooters Air--don't. Here, according to a survey of 500 marketing experts by TippingSprung and Brandweek magazine, are three new products that 'least fit the brand's core values.'
Sylvester Stallone pudding
With another Rocky flick on the way, what better time for a branded low-carb treat? 'Stallone™ High Protein Pudding is a healthy alternative to many other snack foods or protein bars,' says Instone, the company behind the custard. '[And] it tastes delicious!' Sorry, Sly, but you've lost your punch.
Harley-Davidson cake-decorating kit
Hell's Angel food cake, anyone? About 20% of