Lenovo and NBA Announce New Global Partnership - published in CarolinaNewswire.com. - Stay on top of the day's business & technology news.
I Love This Game!!! Too bad Mike Fratello is coaching the Grizzlies. He could become the 'Czar of the Lenovo Stat' instead of the Telestrator.--K
Lenovo and NBA Announce New Global Partnership - published in CarolinaNewswire.com. - Stay on top of the day's business & technology news.: "RALEIGH, N.C. -- The National Basketball Association and Lenovo have a new multi-year global marketing partnership to expand Lenovo’s brand recognition internationally and to enhance the NBA game through the use of new technology and statistics, including the launch of the innovative Lenovo Stat.
NBA Commissioner David Stern, Lenovo Senior Vice President and Chief Marketing Officer Deepak Advani and Hall of Fame coach Lenny Wilkens gathered at The NBA Store on 52nd Street and Fifth Avenue to make the announcement.
As a new global marketing partner, Lenovo will be the “Official PC Partner of the NBA” with marketing rights in both the United States and China. The NBA will integrate Lenovo products into all facets of league operations, recognizing Lenovo’s focus on building the world’s best-engineered personal computers."
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