Chipotle's Call to Action - Here's to Gripes and Happiness
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By Kristasphere
I'm a regular at Chipotle, the casual dining Mexican restaurant chain, owned quite clandestinely by McDonald's. Got my lunch to-go yesterday, and upon finishing, go to throw away the bag and remnants. Some wording on the bottom of the bag caught my eye, and it is the simplest drive to web tagline I've ever seen. Three words, followed by their URL: "Gripes and Happiness. Chipotle.com"
Short and sweet, but speaks volumes, no? With 3 words they let you know they are accessible, and they want to know what their customers think. Fanstastic.
2 Responses to Chipotle's Call to Action - Here's to Gripes and Happiness
hey Krista - mcdonald's doesn't actually own chipotle any more. they had an ipo about a year ago and now McDonald's has sold all of their stock - http://chipotlog.com/blog/greg/mexdonalds-does-mcdonalds-own-chipotle
i do agree about their little calls to action - simple and convincing and when you visit the site you laugh and love it as much as you love their burritos (at least i do).
C-E: Hi thanks for your comment. Good to know the ownership is with Chipotle now. A good stock tip eh?
I too, LOOOOOVE, their website. I plan to do a review of it at a later date, as I think they really convey their brand well. And it is fun! Visit again! --K
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