This one sort of needs no further explaination. This weeks' Biz Markie "Oh Snap!" award goes to: Brains on Fire.

Brains on Fire is the blog of a South Carolina brand identity agency by the same name. If you are a creative type, or friend of one, the name is perfect. They engage in meaningful conversation on all things branding and buzz. Most recently, they started an innovative "marketer-in-residence" program where they invite a marketing luminary to come down and work with them for two weeks and blog about it. Plus, you have to love an blog where the agency gives someone the title of Firestarter, and their name is Spike Jones. Clearly Spike has his style game tight, too ...

Congrats Brains on Fire, for being awarded the Kristasphere's "Envy" award for the week.