IT Purchase Decisions Rely On Social Media Influence | The Client Side Blog with Michael Seaton: "Social media rules when it comes to making a purchase decision in the world of Information Technology Executives.

I found the post over at Marketing Vox on a report by ITtoolbox and PJA Advertising + Marketing which found that:

IT professionals cite social media as the most trustworthy online source of information when making purchasing decisions

Executive-level decision-makers spend nearly 3.5 hours per week consuming or participating in social media - the highest usage profile of any IT audience.

It was also reported that 75% of IT professionals claim social media tools and user-generated tools have helped them make more educated and efficient purchases." Story continues here.