Official Google CPG Blog: Product Recalls: Informing and Educating at a Crucial Time
By Kristasphere
Official Google CPG Blog: Product Recalls: Informing and Educating at a Crucial Time
Steve Rubel at Micro Persuasion posted this today regarding crisis communications and
managing your search strategy proactively around it. CPG blog cites the recent pet food scare
and Jet Blue's scheduling fiasco as examples of how to proactively incorporate search and Web 2.0 elements into your crisis communications strategy.
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1 Response to Official Google CPG Blog: Product Recalls: Informing and Educating at a Crucial Time
Krista,
Great point. It's amazing how connected things are - I got a minor traffic citation (inspection out of date) a couple weeks ago, and within 2 days of issuance, I had a form letter in my mailbox from a law firm offering to represent me in the case. Just goes to show how business can tap the flow of information to generate potential leads.
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