Gotta add this to the reading list. Thanks to Brian Oberkirch at Like It Matters for sharing this. --K
Micheal Raynor on The Strategy Paradox at Like It Matters: "I’ve been doing some work with Eli Singer, and he turned me on to a new book by Michael Raynor (of Deloitte Consulting), called The Strategy Paradox. The book traces the related nature of huge strategic failures and huge strategic successes (the way Babe Ruth set records both for home runs and strikeouts), and outlines an approach to lessen strategic risk by developing a portfolio of options for the business."
Posted In: marketing strategy . By Kristasphere