Mary J Blige Reflections Commercial

This clip demonstrates the power of Web 2.0 and YouTube. The star is a wonderfully precocious 4 year-old girl named Nia. Nia's mother apparently posted a few clips of her singing along to Mary J. Blige songs, (Mary's an R&B superstar who is nominated for 9 Grammys this year, for the uninitiated.) Mary's people pick it up, and the rest is history.

Wonderful campaign, and quite remarkable considering, with Mary's body of work and fan base, she could have hired any actor or actress in Hollywood to be in her commercial.

PS Even if you've never heard of Mary, watch the clip, the concept is just darling. --K