Well said BusinessWeek. Great take on branding and creating an emotional connection to a product. Customers have to come in the door asking for your product ideally. Otherwise as the article states:
Branding: The Commodity Conundrum | Marketing Profs Daily Fix Blog: "My favorite section of Business Week magazine, Innovation, published a provocative article on October 10th. Is Your Brand Headed for Extinction? was written by the self-described girls of 3iYing, a marketing and design strategy firm that specializes in marketing to girls ages 15 to 25....
In the article, the authors make a number of very salient points, and it is well worth reading. They point out the sheer number of products that have made entire categories undistinguishable. As examples, they then describe what it’s like to shop for shampoo or women’s shaving supplies at CVS or Walgreen’s, which are alternately referred to as “an indiscernible blob of hot pink” and “jellybean green.”
Excerpt from the article:
“In aisles filled with visual homogeneity, brands don’t snag our attention. It’s too hard to tell the difference between Pert and Prell unless we actually take the time to read the packaging. We don’t want to cross-reference product benefits in the aisle. It’s just not fun.”
I totally concur with this
The article also makes this succinct statement:
“In the end, the brands look the same, the packages look the same, the products look the same, the racks look the same"
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