THINKBlog Asks: Is the Homepage Dead?
By Krista
"What is the relevancy of a homepage when no one is going through the front door?" asked Burnham Marketing CEO, Jason Burnham, who was moderating a table discussion at the December iMedia Agency Summit on the future of home pages.
They go on to say that(despite Mr. Burnham's question) only 28% of users are employing RSS feeds today, refuting the notion that most people are bypassing a homepage visit completely. The folks at THINKblog concluded:
Homepages are still not going away - Though many users sidestep homepages, they remain a brand's storefront in the digital realm. It may provide the first and most important impression. Customization through RSS still has a long way to go before generating the kind of reach a homepage can drive for an advertiser.
See the complete article here.
And I'm breathing a sigh of relief.
More Kristasphere:
1 Response to THINKBlog Asks: Is the Homepage Dead?
Homepages have become both more important and less important. So much for a coherent remark... let me explain. The have became less important since many people never actually see a site's homepage; thus the need for inner pages to be more attractive. They have become more important in the sense that a lot of people still hit the homepage first, and they are so used to seeing such pages that you really need to impress them at a glance.
All in all make just 1 dull and unimpressive (not including support pages which are supposed to be dull) page and you'll loose audience as fast as the Titanic sunk.
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