Critiques of the interactive marketing game from a web strategeist and IMC grad student.
By Krista
Volkswagen First Act Slash ad
This is the hottest promo and ad campaign I've seen in some time. Buy an '06 VW, get a custom electric guitar, play like Slash.AND oh by the way the guitar plugs into the VW so you can play through the sound system. If VWs quality wasn't so crappy I'd be tempted to buy.
By day, I am an interactive strategist for Lenovo International. By night, I am a first year grad student at West Virginia University in the Integrated Marketing Communications Program.
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